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PIONEIRA

History, Structure, Mission, Vision and Values

Pesqueira PioneiraPioneira da Costa

Pioneira da Costa Fishing Co. was founded by businessman Arlindo Isaac da Costa, who, still very young, began his career in fishing activity. His dynamic and enterprising spirit turned a dream into reality: in 1959 came the new company, which after established in the market became one of the best and biggest fishing companies in Brazil. The family administration made the company a strong brand that enjoys high credibility and confidence in the domestic and international markets. Pesqueira Pioneira da Costa is a brazilian company that acts strongly in the capture, processing, commercialization, exportation and Importation of all types of fish. Its industrial parks occupy a total of 13.000 m2 of built area, headquartered in Florianópolis and with a processing unit in Porto Belo.

MISSION

Provide fish quality and fair price while contributing to the power of people to the health of mankind.

VISION

To win and maintain leadership in the Brazilian Fishing Market, and Outside Markets and Exportations.

VALUES

Customers:
We consider our customers the reason for the existence of the company.

Suppliers:
Suppliers are important components in our supply chain, for this reason should be treated with fairness and great full respect.

Quality:
The choice of fish, care in handling and storage of our products are crucial for the continuity and growth of the company.

Human Resources:
We must always recognize the value and performance of our employees both as workers as human beings.

Pesca de Atum
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TIMELINE

UNDERSTAND THE HISTORY OF OUR COMPANY

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In 1959 Sr. Arlindo Isaac da Costa creates the Fish Industry Ltda., in partnership with his brother and a friend, aiming the sales of fresh fish to the markets of Sao Paulo and Rio de Janeiro.

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In 1961 purchased his first fishing boat, The Don Isaac, licensed to operate throughout the Coastal South East / South of Brazil, practicing fishing trawler.

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In 1969, founded the Pioneira da Costa Fishing Co., a family business, formed with his wife and children and initially located in the historic downtown of Florianópolis, Rua Francisco Tolentino, No. 15, where in addition to a pier, had a small refrigerator for 60 Tons of frozen fish.

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Already in 1972 the company launched two fishing units to the sea, initiating a fleet of vessels that would later be formed by 18 Modern units, with electronic equipment for fish finding and operating in various fishing activities.

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In 1974 Pioneira da Costa acquires a small industrial park located in Porto Belo, that after several enlargements today holds one of the largest industrial parks in Santa Catarina fishing, with storage capacity for more than 5 Thousand tons of frozen products, as well as modern automatic freezing tunnels and rooms for fish handling.

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In 1989 the company has its Head Office transferred to the R. 14 July, No. 612, next to the Port of Santa Catarina.

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In the year 2009 the company transfers its administrative sector also for the city of Porto Belo, centralizing its business operations, bureaucratic and industrial and enabling, so, a better, faster and more efficient service to its customers.

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Pioneira da Costa Fishing Co. now has a modern industrial complex, a fleet of its own and third party, and a fleet of vehicles carrying their cargoes to all the national territory. The company also exports its products to many different countries, such as Taiwan, Spain, France, Italy and Japan.

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PRODUCTS

LEARN MORE ABOUT OUR PRODUCTS

Produtos PioneiraProdutos Pioneira

BRAZILIAN SEA

Bluefish - Pomatomus saltatrix

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Yellowfin Tuna - Thunnus albacares

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Skipjack Tuna - Katsuwonus pelamis

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White Croaker - Umbrina canosai

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Mackerel - Scomber Colias

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Yellow Croaker - Furnier Micropogonias

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Mahi Mahi - Coryphaena hippurus

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Jamaica Weakfish - Cynoscion jamaicensis

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American Harvestfish - Peprilus paru

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Squid - Loligo brasiliensis

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Yellow Tail Kingfish - Seriola lalandi

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Atlantic Bumper - Chrysurus Chloroscombrus

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Pompano - Trachinotus marginatus

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Ribbon Fish - Trichiurus lepturus

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Moonfish - Selene setapinnis

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Monkfish - Lophius piscatorius

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Sea Trout - Cynoscion guatucupa

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King Weakfish - Macrodon ancylodon

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Brazilian Sardinella - Sardinella brasiliensis

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Atlantic thread herring - Opisthonema oglinum

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Mullet - Mugil liza

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Blue Runner - Caranx crysos

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... Atlantic 7 Seabob - Xiphopenaeus kroyeri

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... Whiteleg Shrimp - Litopenaeus vannamei

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Red Spotted - Penaeus brasiliensis

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Argentine Red - Pleoticus muelleri

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Botargo - Meet the Brazilian Caviar!

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INTERNATIONAL SEA

Alaska Pollock - Theragra chalcogramma

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Atlantic Cod - Gadus Morhua

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Blue Shark - Prionace glauca

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Kingclip - Genypterus brasiliensis

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Flounder - Paralichthys spp

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Squid - Todarodes pacificus

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Argentine Hake - Merluccius hubbsi

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Basa - Pangasius hypophthalmus

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Sea Trout - Cynoscion guatucupa

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Atlantic Salmon - Salmo salar

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Coho Salmon - Oncorhynchus kisutch

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OTHER SPECIES
Brazilian Codling

Urophycis brasiliensis

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Ray
White Sea Catfish

Aridae

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Albacora (Banana)

Yellowfin-mandolin

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Albacora (White)
Albacora (Dog)

Auxis thazard

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Angel Shark

Squatena Argentina

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"Pintado"

Pseudoplatystoma corruscans

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Argentine Stiletto S.

Artemisia longinaris

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Snowy Grouper

Epinephelus niveatus

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White Grunt

Haemulon plumieri

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Dusky Grouper

Epinephelus marginatus

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Atlantic Leatherjack

Oligoplites saurus

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Argentinian Sandperch

Pseudopercis semifasciata

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"Pampo Tábua"
Pagrus

Pagrus

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"Pescada Branca"

Cynoscion leiarchus

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At. Spanish Mackerel

Scomberomus macalatus

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Spanish Marquerel

Scomberomus brasiliensis

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Crevalle Jack

Caranx Hippos

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Rough scad

Lathami mackerel

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MARKET

Ethics and Honesty, Importation and Exportation

Mercado

Pesqueira Pioneira da Costa Fishing Co. sells fresh and frozen products in the domestic market, from North to South and exports to several European countries, Asia, Africa, North America and Mercosul.
The high quality products and services, and ethics and honesty in business, gave the company great credibility in the Brazilian and global markets, forming several long-term partnerships in their many years of existence.

The most important species of the Brazilian Sea are:

Bluefish

Pomatomus saltatrix

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Yellowfin Tuna

Thunnus albacares

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Skipjack Tuna

Katsuwonus pelamis

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... Atlantic 7 Seabob

Xiphopenaeus kroyeri

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Red Spotted

Penaeus brasiliensis

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... Whiteleg Shrimp

Litopenaeus vannamei

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Argentine Red

Pleoticus muelleri

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Mackerel

Scomber Colias

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White Croaker

Umbrina canosai

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Yellow Croaker

Furnier Micropogonias

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Mahi Mahi

Coryphaena hippurus

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Jamaica Weakfish

Cynoscion jamaicensis

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American Harvestfish

Peprilus paru

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Squid

Loligo brasiliensis

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Yellow Tail Kingfish

Seriola lalandi

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Atlantic Bumper

Chrysurus Chloroscombrus

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Pompano

Trachinotus marginatus

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Ribbon Fish

Trichiurus lepturus

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Moonfish

Selene setapinnis

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Monkfish

Lophius piscatorius

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Sea Trout

Cynoscion guatucupa

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King Weakfish

Macrodon ancylodon

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Brazilian Sardinella

Sardinella brasiliensis

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Atlantic thread herring

Opisthonema oglinum

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Mullet

Mugil liza

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Blue Runner

Caranx crysos

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Mullet

The Caviar Dollars

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The company also imports a wide variety of fish for processing and sale in international markets. A rigorous selection of suppliers and the optimal control ensures the quality of the offered products.

The most important species of the International Sea are:

Sea Trout

Cynoscion guatucupa

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Alaska Pollock

Theragra chalcogramma

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Atlantic Cod

Gadus Morhua

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Blue Shark

Prionace glauca

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Kingclip

Genypterus brasiliensis

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Flounder

Paralichthys spp

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Squid

Todarodes pacificus

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Argentine Hake

Merluccius hubbsi

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Basa

Pangasius hypophthalmus

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Atlantic Salmon

Salmo salar

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Coho Salmon

Oncorhynchus kisutch

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CAPTURE

Care and tradition since the first step

CapturaCaptura

One of the strengths of the company is catching fish, because it has its own fleet of 18 vessels operating in the trawling, "emalhe", "cerco" and long-line. The next step is to expand its fleet, with the construction of larger vessels and technology, aimed for ocean fishing of tuna and deep-sea trawling. Due to it's excellent knowledge of the market system and the partnership it has with a large number of other vessels, the company offers a diverse range of products during the year, even in the off-season.

Embarcações Próprias

18 OWN SHIPS

Embarcações Parceiras

100+ PARTNER SHIPS

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QUALITY

Correct postures, from the capture to the table.

QualidadeQualidade

Pioneira da Costa Fishing Co. for more than 30 years has a tradition of producing excellent quality fish ensuring new achievements of consumer markets as well as maintaining the credibility and respect with the older clients. Quality control is coordinated by the Fisheries professionals who manage a team of employees who are in constant improvement of techniques to ensure the production of excellence.

SetaPRIMARY PRODUCTION

The tradition of Pioneira da Costa is cautiously kept from primary production, onde as tripulações das embarcações são treinadas e orientadas para a importância dos cuidados que devem ser dispensados nas práticas de higiene e no acondicionamento do pescado no interior dos barcos.

SetaINDUSTRIAL AREA

The same occurs in the Industrial Area itself, where good manufacturing practices are carefully followed. Its employees, as an addendum, undergo refresher training in order to keep the focus on the production of safe food to ensure public health.

SetaINTERNATIONAL MARKET

Pioneira da Costa keeps the tradition with the domestic market in addition to market their products to over 15 countries worldwide and maintains programs for this high level of quality of insightful legal requirements respecting the different economic communities.

SetaQUALITY TOOLS

The programs of self-control like the HACCP Plan (Hazard Analysis and Critical Control Points) are quality tools used by the team of quality control of Pioneira da Costa to ensure that all stages of production are constantly monitored while minimizing the occurrence of deviations that can affect the quality of the final product.

SetaAnalysis Laboratory

O setor de qualidade conta ainda com um laboratório equipado para análises rápidas de amostras de água e pescado a fim de orientar em tempo hábil o direcionamento dos lotes em caso de possíveis desvios nos criteriosos parâmetros de qualidade que a empresa adota para todos os seus produtos.

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ENVIRONMENT

Responsible attitudes and environmental concern

Meio AmbienteMeio Ambiente

The preservation of the environment and sustainability of marine resources is an ongoing commitment of Pioneira da Costa Fishing Co.. The company complies with rigor and determination the environment, utilizando racionalmente os recursos naturais e gerenciando, in all its extension, production processes, in order to neutralize any environmental impact. Among it's actions related to the environment, stand out:

Wastewater treatment plants..

Efluentes

Selective collection of waste.

Coleta

Proper disposal, on land, of solid waste generated in it's ships.

Destinação

environmental education for fishermen who operate in it's ships.

Educação Ambiental
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CONTACT

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Av. Gov Celso Ramos, 855 • Porto Belo, SC, Brasil • 88210-000 +55 47 3369-7900

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